8:28 SPORTS VENTURES
Our Team
Our Dedicated Leadership Team
Led by CEO DeAngelo Simmons, 8:28 Sport Ventures is guided by a highly skilled and devoted team of individuals who possess a genuine love of sports, athletes and all who support them. This extensive knowledge and dedication drive our success and our passion in all we do.
DeAngelo Simmons
Founder and Chief Executive Officer
Brendrick DeAngelo Simmons, now known as DeAngelo Simmons in the world of basketball, is the youngest of ten children. Growing up in his household, he was looked after by his older siblings; primarily by Johnny, his older brother, who guided and coached Simmons in basketball throughout his career at Farmerville High in Farmerville, Louisiana. With a passion for excellence and an inner drive to succeed, DeAngelo was elected to be Vice-President of his class, and was an outstanding student-athlete, achieving All- District and All- State honors in basketball, baseball, and track.
DeAngelo’s success in academics and basketball, continued at the collegiate level at Tyler Junior College in Texas, Southern University in New Orleans, and finally at the University of Louisiana at Monroe where he earned a Bachelor of Science degree, majoring in Physical Education. During his college life, Simmons became passionate about teaching the fundamental principles that the game of basketball instructs. He quickly recognized his calling to become a mentor to his young nephews who followed his path to basketball success. It seemed predestined for Simmons to become a basketball skills developer long before a career as a top sports agent became a reality. Guided by his natural abilities, a strong determination to succeed and a proven expertise in coaching and teaching, DeAngelo decided to implement his well-learned techniques and methodology to become a Skills Development Coach. This set the stage for his career in professional basketball and the founding of BDS Sports Agency, one of the top 25 nationally ranked sports agencies.
In 2006, Simmons became a Certified NBA Agent after producing 4- and 5-star talent through his unique skills development training and coaching. His students became All-Conference Standouts propelling them to the NBA level, where one student under Simmons management became a 4-time All-Star. Simmons went on to negotiate over $200M in contracts for that one single player. That player became the 3rd highest paid player in the entire NBA behind the likes of LeBron James and Steph Curry in the 2017-18 season. Simmons’ ability to teach basketball, manage players and families, and negotiate contracts makes him a triple threat in the basketball industry.
After tremendous success at BDS, DeAngelo embarked on a new journey, to become CEO of CORE4, a basketball training facility in Atlanta, GA. Here student-athletes of all ages and skill levels receive private training from youth camps to professional development. Along with basketball training, CORE4 houses post graduate and undergraduate programs to prepare athletes for college careers and to perform at peak levels both on and off the court. DeAngelo’s holistic approach to training, community service and full life enrichment has led to the creation of 8:28 Sports Ventures where our team seeks connection, achievement, impact and above all, purpose.
DeAngelo Simmons’ life and career reflects his belief that anyone can accomplish their heartfelt dreams if they simply adhere to the understanding that everything in life takes “TIME” and adheres to a “PROCESS” where commitment is the common denominator.
Jeff Williams
Chief Strategy Officer
Jeff Williams, Sr., is a dynamic leader and visionary strategist, serving as the Executive Vice President and Chief Strategy Officer at 828. With a career spanning over two decades, Jeff is dedicated to ensuring operational harmony, strategic alignment, and the seamless integration of 828’s mission-driven initiatives. Inspired by the principles of Romans 8:28, he is committed to bringing every element of the organization together to achieve its greater purpose.
As the founder of The Williams Group BR LLC, Jeff has designed blueprints for success that empower individuals, teams, and organizations to achieve quantum leaps in effectiveness and efficiency. His proven track record includes guiding clients to reach their highest potential by fostering a culture of accountability, innovation, and excellence.
A former two-time LHSAA State Champion and member of the 1990 USA Today National High School Football Champion Ruston Bearcats, Jeff’s competitive drive carried over into his collegiate and semi-pro football career, where he achieved multiple championships. Since 2017, he has been instrumental in helping teams and organizations achieve elite success, including leading seven consecutive LHSAA football title appearances and contributing to 11 championship game runs with six victories.
Jeff’s professional expertise extends to executive leadership roles in major companies such as Tropicana, Footlocker, FedEx, and City Gear/Hibbett Sports. He served as Vice President of Space Planners Architects in Monroe, LA, and has played integral roles in international business projects in Shanghai, China, and Tokyo, Japan. At just 28 years old, Jeff was recognized as one of Northeast Louisiana’s Top 10 Business Persons under 40 by the News Star Annual Report.
Known as “The Architect,” Jeff is a sought-after speaker, corporate trainer, and national certified facilitator. His initiatives, like the Five Star Boys mentoring program and “Real Man Monday,” have impacted thousands by addressing critical issues and fostering personal growth. A ministry veteran of over 20 years, he has also led reentry initiatives and coalition-building efforts as the Louisiana Field Director for Prison Fellowship, the nation’s largest prison ministry.
Jeff’s passion for community service is evident in his work with Fathers on a Mission, a nonprofit dedicated to empowering fathers and their families. His recent 16-week Responsible Fatherhood course at Ascension Parish Prison exemplifies his commitment to transformative leadership at every level.
At 828, Jeff ensures the integrity of every design and development effort, bridging the gap between vision and execution. His role emphasizes strategic alignment, operational efficiency, and adherence to 828’s mission, positioning the company for sustainable growth and meaningful impact.
Dave LeMelle
Chief Of Staff
David LeMelle is the Chief of Staff of 8:28 Sports ventures and oversees the company’s daily operations. Mr. LeMelle has an innate ability to bridge communication between the executive team, workforce, and clients. Mr. LeMelle is motivated by team building, cultivating talent, and helping the team reach its goals through continued education, skills development, positive reinforcement, and motivation.
Mr. LeMelle attended the University of Southwestern Louisiana where he majored in Finance. Mr. LeMelle also received an Associate of Science degree in Cardiopulmonary Therapy from California College for Health Sciences and went on to practice at St. Patrick’s Hospital. There he developed policies and procedures in collaboration with the Chief Thoracic Surgeon, achieving faster recovery time for post-operative patients. Mr. LeMelle also developed and spearheaded the protocols required for Joint Commissions in opening the region’s first accredited Sleep Lab.
Mr. LeMelle’s proven record in leadership, innovative thinking, and working with others from all social and economic background makes him adept in leadership and team building. Mr. LeMelle looks forward to propelling 8:28 Sports Venture, its clients, and the communities they serve into a positive, productive, and prosperous future.
Get in touch.
Reach out to us and let's start a conversation. We thrive on building strong relationships with our athletes, understanding their unique goals, and crafting personalized strategies for success. Your aspirations are our priority, and we're here to guide you every step of the way.