8:28 SPORTS VENTURES

Our Team

Our Dedicated Leadership Team


Led by CEO DeAngelo Simmons, 8:28 Sport Ventures is guided by a highly skilled and devoted team of individuals who possess a genuine love of sports, athletes and all who support them.  This extensive knowledge and dedication drive our success and our passion in all we do.

DeAngelo Simmons

Founder and Chief Executive Officer


Brendrick DeAngelo Simmons, now known as DeAngelo Simmons in the world of basketball, is the youngest of ten children.  Growing up in his household, he was looked after by his older siblings; primarily by Johnny, his older brother, who guided and coached Simmons in basketball throughout his career at Farmerville High in Farmerville, Louisiana. With a passion for excellence and an inner drive to succeed, DeAngelo was elected to be Vice-President of his class, and was an outstanding student-athlete, achieving All- District and All- State honors in basketball, baseball, and track.

DeAngelo’s success in academics and basketball, continued at the collegiate level at Tyler Junior College in Texas, Southern University in New Orleans, and finally at the University of Louisiana at Monroe where he earned a Bachelor of Science degree, majoring in Physical Education. During his college life, Simmons became passionate about teaching the fundamental principles that the game of basketball instructs. He quickly recognized his calling to become a mentor to his young nephews who followed his path to basketball success. It seemed predestined for Simmons to become a basketball skills developer long before a career as a top sports agent became a reality. Guided by his natural abilities, a strong determination to succeed and a proven expertise in coaching and teaching, DeAngelo decided to implement his well-learned techniques and methodology to become a Skills Development Coach.  This set the stage for his career in professional basketball and the founding of BDS Sports Agency, one of the top 25 nationally ranked sports agencies.

In 2006, Simmons became a Certified NBA Agent after producing 4- and 5-star talent through his unique skills development training and coaching. His students became All-Conference Standouts propelling them to the NBA level, where one student under Simmons management became a 4-time All-Star. Simmons went on to negotiate over $200M in contracts for that one single player. That player became the 3rd highest paid player in the entire NBA behind the likes of LeBron James and Steph Curry in the 2017-18 season. Simmons’ ability to teach basketball, manage players and families, and negotiate contracts makes him a triple threat in the basketball industry.

After tremendous success at BDS, DeAngelo embarked on a new journey, to become CEO of CORE4, a basketball training facility in Atlanta, GA.  Here student-athletes of all ages and skill levels receive private training from youth camps to professional development.  Along with basketball training, CORE4 houses post graduate and undergraduate programs to prepare athletes for college careers and to perform at peak levels both on and off the court.  DeAngelo’s holistic approach to training, community service and full life enrichment has led to the creation of 8:28 Sports Ventures where our team seeks connection, achievement, impact and above all, purpose.

DeAngelo Simmons’ life and career reflects his belief that anyone can accomplish their heartfelt dreams if they simply adhere to the understanding that everything in life takes “TIME” and adheres to a “PROCESS” where commitment is the common denominator.

Brandon D. Williams

Chief Operating Officer


Prior to joining 8:28 Sports Ventures, Brandon D. Williams originated and managed Overtime Sports to be Executive Vice President and Head of Basketball Operations and the start-up business, Overtime Elite. From concept design to operations, Williams spearheaded the first of its kind, transformative league for fans, consumers, and investors. Responsibilities included overseeing global employee searches, contract drafting and negotiations, and all aspects of League and Team Operations inclusive of scheduling, sports science and wellness, personnel and scouting, strategy and analytics and administration.

Williams successfully completed an 18-month contract, to build the system which would empower a basketball, business, and brand-building platform for professionalizing elite High School athletes to best prepare for early success and sustainability at the highest levels professionally, while addressing matters of mental health, substance abuse, personal and professional development. Immediately prior, he was an On-Air Analyst for Stadium after serving as Assistant General Manager of the Sacramento Kings organization, overseeing day-today operations and performance, strategy, personnel, and roster management. Williams joined the Kings after starting the “Process” as a front office executive with the Philadelphia 76ers, as Vice President of Basketball Administration and General Manager of the NBA G-League’s Delaware 87ers.

Williams brings a diverse set of experiences, having been involved in professional basketball for 26 years. He began his career as a player in 1996, earning both CBA (Sioux Falls Skyforce) and NBA (San Antonio Spurs) championships. He also gained significant international playing experience, via France, Greece, Germany, Italy, and Israel leagues. After retiring from the court in 2005 he joined the NBA League Office, diving deeper into the business of basketball. Over nine seasons, Williams started in Community and Player Programs, and transitioned to Basketball Operations, overseeing the standards of on-court operations, evaluating the quality of game play, monitoring matters of conduct and discipline, as well as officiating performance via the Standard Observers Program. As the league promoted the vision of developing a true minor league system, Williams consulted on the league’s Affiliation and Assignment System, now recognized as the NBA G-League

Larry Fortune

Chief Investment Officer


Throughout his 30+ year career, Fortune pioneered diverse analytical financial models and strategic investor management techniques commonly used in today’s public markets. Fortune has received several national accolades relating to brand investment strategies, financial marketing, investor relations and corporate investment strategies. He has introduced more than $7 billion in investment capital for his client base throughout his distinguished career. While serving in the United States Air Force, Fortune utilized his G.I. Bill to earn his degree from the Community College of the Air Force which “bootstrapped” a business degree from the University of Mississippi. After serving his country, Fortune established himself as a successful executive in the Investment Banking industry. He later completed the HBS Executive Management Program.

Larry Fortune is a two-time Presidential Air Medal Recipient.

Prior to 1998, Larry Fortune was employed with United Companies Financial Corporation (NYSE: UC), a $5 billion financial services organization where he was Chief Marketing Officer and Senior Vice President. During his tenure with UC, Fortune’s business strategies produced $180 million in year-over-year annual revenues which benefited a stock increase from $8 - $125 per share. Under his direction of marketing, UC was the largest percentage gainer on the NYSE in 1997-98.

In 2000, as a Managing Partner of a California-based private equity investment boutique, Fortune managed an aggregate client base exceeding $8 billion in market capitalization. Fortune has an extensive investment advisory history with many public and private/civic organizations including Vantari Genetics, 23andMe Biotechnologies, Major League Baseball (MLB), M.D. Anderson Cancer Research Center, TOMI Environmental, Johnson & Johnson, Warner Brothers Studios, Harvard Scientifics, National Football League (NFL), State Department of Economic Development, USA Technologies, Yum Brands, Sports Facility Companies, and many others.

In 2023 Fortune joined Atlanta-based 8:28 Sports Ventures as Chief Investment Officer and is poised to develop and communicate our strategy and policies and to spearhead our unique investment style and processes.

Dave LeMelle

Chief Of Staff


David LeMelle is the Chief of Staff of 8:28 Sports ventures and oversees the company’s daily operations. Mr. LeMelle has an innate ability to bridge communication between the executive team, workforce, and clients. Mr. LeMelle is motivated by team building, cultivating talent, and helping the team reach its goals through continued education, skills development, positive reinforcement, and motivation.

Mr. LeMelle attended the University of Southwestern Louisiana where he majored in Finance. Mr. LeMelle also received an Associate of Science degree in Cardiopulmonary Therapy from California College for Health Sciences and went on to practice at St. Patrick’s Hospital. There he developed policies and procedures in collaboration with the Chief Thoracic Surgeon, achieving faster recovery time for post-operative patients. Mr. LeMelle also developed and spearheaded the protocols required for Joint Commissions in opening the region’s first accredited Sleep Lab.

Mr. LeMelle’s proven record in leadership, innovative thinking, and working with others from all social and economic background makes him adept in leadership and team building. Mr. LeMelle looks forward to propelling 8:28 Sports Venture, its clients, and the communities they serve into a positive, productive, and prosperous future.

Get in touch.

Reach out to us and let's start a conversation. We thrive on building strong relationships with our athletes, understanding their unique goals, and crafting personalized strategies for success. Your aspirations are our priority, and we're here to guide you every step of the way.